State & Local Programs

Ready, Set, Raise! Toolkit

CASA Toolkit Cover Building on the rich array of resources provided in the I am for the child toolkit, Ready, Set, Raise! offers new tips, tools and templates created by communications and fundraising professionals for use by CASA and guardian ad litem programs.

Thank you to the American Legion Child Welfare Foundation, which provided a grant to fund development of Ready, Set, Raise!

View the toolkit in its entirety or download a section listed below.

Toolkit Sections

Raising Awareness

How many times have you been asked the question: "What is CASA?"

In this section you will find communications and marketing tips, resources to help spread the word about the CASA cause, especially during Child Abuse Prevention Month in April.

Items contained in this section include:

  • National child welfare statistics, key messages and a customizable infographic
  • Media relations tools: Editorial calendars, tips and fill-in-the-blank templates for writing press releases, op-eds and letters to the editor
  • Online marketing tools: Dozens of images for use in your social media work, including Facebook cover photos, images to share and web banner ads.

Download the Ready, Set, Raise! toolkit or only the "Raising Awareness" section now.

Mobilizing Your Network

Do you know you need to communicate with elected officials, but you don't know where to begin? Resources in this section include key messages to share with policy makers, tips on identifying, contacting and working with elected officials, and resources shared by state CASA programs.

Download the Ready, Set, Raise! toolkit or only the "Mobilizing Your Network" section now.

Building the Brand

You know why it is important to use the CASA logo properly - consistent branding supports our efforts to raise needed awareness of the CASA cause. If you are looking for guidance about how, when and where to use the National CASA logo you'll find easy answers in this highly visual FAQ.

Download the Ready, Set, Raise! toolkit or only the National CASA Brand Guide now.

Raising Funds

This section offers fundraising fundamentals to guide your program's fundraising efforts.

  • The Master Case Statement: What is it, why do you need one? Includes a template for creating your own master case statement.
  • Engaging Businesses: Tips and tools, including a sample third-party fundraising agreement
  • Working with Individual Donors: Includes professionally designed direct mail appeals and content to use in April and end-of-year direct mail appeals. 

Download the Ready, Set, Raise! toolkit or only the "Raising Funds" section now.

Holding a Successful Event

A breakfast, luncheon, auction or gala has the potential to raise thousands of dollars – and to "friend-raise" many new donors and supporters. But embarking on a major fundraising event to support your program takes careful planning and significant staff and volunteer resources. Although this is certainly not an exhaustive list, in this section you’ll find resources to help ensure that your event is successful.

Included in this section is a suite of Superhero logos and a grid to help you determine which event is best for you.

Download the Ready, Set, Raise! toolkit or only the "Holding a Successful Event" section now.

Important note: Though the toolkit is provided in PDF format and could be printed, it contains hundreds of links and is intended to be used in its electronic format.

The US Department of Justice has supported CASA advocacy since 1985 through its Office of Juvenile Justice and Delinquency Prevention.
This Web site is funded in part through a grant from the Office of Juvenile Justice and Deliquency Prevention, Office of Justice Programs, US Department of Justice. Neither the US Department of Justice nor any of its components operate, control, are responsible for, or necessarily endorse, this Web site (including, without limitation, its content, technical infrastructure, and policies, and any services or tools provided).