Marketing and Communications Resources

One of the primary roles of the National CASA Association is to increase awareness of the CASA cause. By conducting national media outreach, developing the I am for the child campaign platform and extensions, and providing customized resources to member programs, National CASA helps local CASA programs recruit volunteers, attract donors and strengthen their image in the community.

Seasonal Marketing & Awareness Toolkits

Use these seasonal tools from National CASA to raise awareness and bolster your fundraising efforts around calendar-driven opportunities.

Ready, Set, Raise! Toolkit

CASA Toolkit Cover Building on the rich array of resources provided in the I am for the child toolkit, Ready, Set, Raise! offers new tips, tools and templates created by communications and fundraising professionals for use by CASA and guardian ad litem programs.

Thank you to the American Legion Child Welfare Foundation, which provided a grant to fund development of Ready, Set, Raise!

View and download the Ready, Set, Raise! toolkit now. (National CASA member login required to access.) 

Building a Brand - Customizable Logos and Graphic Standards

Media Relations Tools

Marketing Materials

  • Print Ads: Order customized ads for magazines, newspapers, billboards and bus/transit.
  • Print Collateral: Bookmarks, posters, brochures, folders and more! Order these customized I am for the child campaign materials from ShopCASA.

Photos and Videos

  • Photo Gallery: Select from an assortment of National CASA images that are available for use in your publications.
  • Promotional Videos and Radio PSAs: View a public service announcement and I am for the child campaign video, download radio public service announcements.  

Online Communications and Social Media


Programs looking for CASA-branded apparel and other items can purchase them through ShopCASA.

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National CASA (Court Appointed Special Advocates) ©2015. The National CASA logo, CASA ®, "A Powerful Voice in a Child’s Life," "Stand Up for an Abused Child," "Speak Up for a Child," "Light of Hope" and "Give the Light of Hope to a Child" are all registered trademarks of National CASA.