CBS Through the generous support of the CBS Television Network, National CASA has been recognized for the third year as a CBS Cares charity. To date, our CBS Cares public service announcements (PSAs) have been seen by more than 121,000,000 viewers. The media value of this donated TV schedule is estimated to be $5,755,493.00. In September 2007, CBS television premiered a PSA featuring CSI actor William Petersen talking about the importance of safe, permanent homes for children. CBS aired the spot before a prime-time audience of approximately 22 million viewers during the season premiere. In 2005, CBS television began airing a PSA featuring Cold Case actor Danny Pino. This spot has run during valuable CBS network prime time, within highly rated programs such as CSI, Cold Case, 48 Hours and NCAA Primetime. Additionally, this PSA can be seen in-flight on American Airlines. See the CASA program page on the CBS Cares website Matthew Margo Senior Vice President of Program Practices CBS Television Network   "The purpose of CBS Cares is to produce and air PSAs, usually featuring our talent, on causes that are important to our audience. Our goal is to create PSAs that are very focused, grounded in extensive research and genuinely relevant. The ultimate purpose is to create awareness and cause viewers to take action. "Our research showed CASA to be a very effective organization with volunteers and staff who are passionately committed to children's rights and welfare. All of the folks I've met with at CASA are engaged with the at-risk children and strong advocates for their interests. You don't sit in offices, cloistered; you're out there in the field."

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