State & Local Programs

I Am for the Child Campaign 


Fundraising Center

Ready, Set, Raise! Toolkit

CASA Toolkit Cover Building on the rich array of resources provided in the I am for the child toolkit, Ready, Set, Raise! offers new tips, tools and templates created by communications and fundraising professionals for use by CASA and guardian ad litem programs.

Thank you to the American Legion Child Welfare Foundation, which provided a grant to fund development of Ready, Set, Raise!

Toolkit Sections:

  • Raising Awareness: National statistics and key messages, a customizable infographic, media relations and marketing tools
  • Mobilizing Your Network: Public policy infographics, tips on working with elected officials and resources shared by programs
  • Building the Brand: New National CASA brand quick guide
  • Raising Funds: Creating a case statement, engaging businesses, working with individual donors
  • Holding a Successful Event: Selecting the right event, tools for specific events and resources shared by programs

Important note: Though the toolkit is provided in PDF format and could be printed, it contains hundreds of links and is intended to be used in its electronic format.

View and download the Ready, Set, Raise! toolkit now. (National CASA member login required to access.) 

I am for the child® Campaign Fundraising Resources

The I am for the child platform is a long-term strategy and opportunity for all members of the CASA/GAL network to work smarter and more collaboratively. It includes messaging direction and marketing and fundraising tools to amplify our voice and strengthen our ability to fundraise, advocate and mobilize new constituents and supporters in large numbers at the local, state and national levels.  

Download or order the following materials to raise funds and awareness for your CASA program. Need help? Email

Fundraising Toolkit for Business and Service Organizations: These materials will help you activate companies, their employees and business consumers in your community to participate in raising awareness and resources.

Print Collateral: Order these customized campaign materials from National CASA

    • Executive summary
    • Calling card, pledge card

Relationship Management Models: Download this PDF (434 KB) of "relationship management models" for each of the different constituent groups with whom we are all most likely to need to communicate. By studying these models you’ll be able to have a much better idea of the mental steps our most important constituents go through and the messages and tools that are most helpful in addressing each mental step.

Relationship Model Worksheet (263 KB PDF): Use this worksheet to target and build a relationship model for your local constituents.

Website Badges: Copy and paste the code provided to insert these campaign badges into your own website and show your affiliation with a national movement. These badges will link back to more information about the I am for the child campaign on the National CASA website.

Website Banner Ads: A series of animated banner ads with “Give” and “Volunteer” calls to action that you can place on external websites to drive traffic to your own website. Download zip files of CASA or GAL versions (290 KB).

Targeted Solicitation Tools: Communicate with businesses and other constituents with tools including a PowerPoint presentation, a sponsorship matrix, introduction letters and proposals.

Donor and Board Correspondence: Download fill-in-the-blank letters, emails and sample posts for you and your board members to use in your communications with potential and current donors and board members.

Regional and Community Foundation Resources:  Download a letter of introduction, state and local CASA/GAL capacity grant templates with budgets. 

Online and Peer-to-Peer Fundraising: National CASA is partnering with FirstGiving to provide a campaign-branded, customizable online platform/tool to empower your program, your friends and your supporters to raise money and awareness for your cause online.

Other Fundraising Materials

Turn-key fundraising opportunities with National CASA partners

Marketing Materials

Access all available National CASA photo galleries, a program logo order form and national child welfare statistics in the "Marketing Resources" section

The US Department of Justice has supported CASA advocacy since 1985 through its Office of Juvenile Justice and Delinquency Prevention.
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