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I Am for the Child Campaign ToolsThe I Am for the Child campaign is an opportunity for all members of the CASA/GAL network to work smarter and more collaboratively, to create a national movement and reach our goal of serving every child. Below you can find the first round of tools that we have created to help you garner the support of all the constituents with whom we need to cultivate relationships: donors; volunteers; local and regional foundations; companies; service organizations; and even the key policy makers and adjudicators who have so much influence on how well funded and effective CASA can be. If you have feedback or suggestions for additional tools for future phases of this campaign roll-out, please let us know! Email campaign@nationalcasa.org. |
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Campaign Resources Available Now!
Download or order the following materials to raise funds and awareness for your CASA program. Need help? Email campaign@nationalcasa.org.
Print Ads: Order customized ads for magazines, newspapers, billboards and bus/transit.
Promotional Videos and Radio PSAs: View a public service announcement and campaign video, download radio public service announcements.
Campaign Photos: Download photos from the new campaign photo gallery.
Print Collateral: Order these customized campaign materials from National CASA or ShopCASA.
- Executive summary and case for support
- Calling card, pledge card
- Folders, brochures and inserts, bookmarks, greeting cards
- Posters and retractable banners
Media Relations Templates and Sample Speech: Download fill-in-the-blank releases and a sample speech.
Relationship Management Models: Download this PDF (434 KB) of "relationship management models" for each of the different constituent groups with whom we are all most likely to need to communicate. By studying these models you’ll be able to have a much better idea of the mental steps our most important constituents go through and the messages and tools that are most helpful in addressing each mental step.
Website Badges: Copy and paste the code provided to insert these campaign badges into your own website and show your affiliation with a national movement. These badges will link back to more information about the I Am for the Child campaign on the National CASA website.
Targeted Solicitation Tools: Communicate with businesses and other constituents with tools including a PowerPoint presentation, a sponsorship matrix, introduction letters and proposals.
Campaign Correspondence and Social Media: Download fill-in-the-blank letters, emails and sample posts for you and your board members to use in your communications with potential and current donors.
Regional and Community Foundation Resources: Download a letter of introduction, state and local CASA/GAL capacity grant templates with budgets.
Online and Peer-to-Peer Fundraising: National CASA is partnering with FirstGiving to provide a campaign-branded, customizable online platform/tool to empower your program, your friends and your supporters to raise money and awareness for your cause online.
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Campaign Resources Coming Soon!
- Event Tools: Electronic invitation, table tents, event program and event donation cards
- Business Solicitation Templates: Letter of introduction, state and local protocols for soliciting parterships and event sponsorship kits
- Service Organization Resources: Introductory letter, end-of-year thank you, PowerPoint and fall recruitment packet for Kappa Alpha Theta and Omega Delta Phi
- Public Policy: Talking points, statistics on child abuse and the CASA/GAL model and research demonstrating positive outcomes with CASA advocacy
Other Fundraising Materials
Learn about existing turn-key fundraising opportunities with National CASA partners.
If you are looking for other fundraising materials provided by National CASA, please email campaign@nationalcasa.org.
Other Marketing Materials
Access all available National CASA photo galleries, a program logo order form and national child welfare statistics in the "Marketing Support" section.