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National CASA Rolls Out I Am for the Child Campaign

In August, National CASA is introducing the first phase of a comprehensive, multi-year communications and resource development campaign. I Am for the Child has been over a year in development and reflects our most aggressive effort to date toward achieving our vision of a qualified CASA or GAL volunteer for every child who needs one.

The central message of this new campaign is that the CASA cause is central to fulfilling society’s most fundamental obligation by making sure a qualified and compassionate adult will fight for and protect a child’s right to be safe, to learn and grow and to be treated with dignity. You will see this language woven into all of National CASA’s outreach and fundraising materials. However, the campaign also recognizes that communication is most effective when it speaks to diverse individuals in terms that are most relevant to them. So our strategy is not to put forth a “one-size-fits-all” message but to create six models for engaging and building relationships with distinct groups: donors, volunteers, corporations/mission partners, service organizations, regional/local foundations and legislators.

These communication models will be included in a comprehensive campaign binder for every CASA program in the country. This state and local program toolkit provides a comprehensive menu of diverse marketing, communications and resource development tools, all united by a single campaign theme and consistent messaging.

Together with our national network of state and local programs, National CASA will use this new multi-year campaign and every other means at our disposal until:

  • Every court in the US recognizes that a CASA volunteer is essential for a successful outcome for children.
  • Our volunteer base reflects the diversity and cultural makeup of children in the system.
  • All potential donors understand the importance of our mission and place it at the top of their priority list.
  • All government officials at the local, state, tribal and federal level understand the far-reaching results a CASA/GAL volunteer can achieve and place our work at the top of their agenda.
  • Every child can thrive in the safe embrace of a loving family.

We are excited about our new I Am for the Child campaign. As you see it unfold over the next few months, we believe you will be as well. We have high expectations for this effort, and we look forward to sharing the results with you in future editions of The Connection.

 

 

 

 

 

 

Welcome New Training Director Anthony Petrarca

On July 7, Anthony Petrarca joined the National CASA staff as our new training director. Anthony brings over 10 years of experience designing and developing training programs, directing training initiatives and advocating for children. For seven years prior to coming to National CASA, Petrarca served as training manager with Committee for Children, where he was responsible for the design, implementation and evaluation of 11 training courses on abuse and violence prevention topics. Before that position, he worked with Skookum, a nonprofit that provides supported employment for people with significant disabilities. Petrarca holds a master of arts in psychology, a master of divinity and a bachelor of arts in communications.

 

The US Department of Justice has supported CASA advocacy since 1985 through its Office of Juvenile Justice and Delinquency Prevention.
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