Marketing and Communications

New print ad campaign materials available now!

The new "Voices" campaign includes three versions of the ad pictured at right. Ads are customized for use in magazines and newspapers, on buses and billboards. National CASA now provides ads from two campaigns: "Voices" and "Scratch Out."

View and order new ads.

Resources for Programs 

One of the primary roles of the National CASA Association is to increase awareness of the CASA cause. By conducting national media outreach and advertising campaigns, and providing customized resources to member programs, National CASA helps local CASA programs recruit volunteers and strengthen their image in the community.

In this section, you'll find the following resources:

2010 Media Toolkit (241 KB Word document): Tips and templates to help raise awareness of the CASA mission. Must log in to access.

Ad Campaigns and Promotional Videos: View and order customized print ads, PSAs and promotional videos produced by National CASA.

CASA Logos: Download a logo package or order a custom logo for your program.

Frequently Asked Questions: Learn more about use of the CASA name, logo and other trademarks.

Communications Guides: Download the National CASA Communications Manual (must log in to access), graphic standards and tips for improving your publications, including Online Communication and Social Media Guidelines. 

Statistics: Access the latest national child welfare statistics. Includes new 2010 CASA/Child Welfare Statistics Sheet. 

Photo Gallery: Select from an assortment of National CASA images that are available for use in your publications.

Working with the Media: Evergreen advice and fill-in-the-blank templates to help you get the word out about your good work!

Creating Websites: Learn about working with CASAWebsites to create a custom website for your program.

Forgotten Children Resources: Including images, logos and a toolkit funded by the American Legion Child Welfare Foundation.