State & Local Programs

Marketing and Communications Resources

One of the primary roles of the National CASA Association is to increase awareness of the CASA cause. By conducting national media outreach, developing the I am for the child campaign platform and extensions, and providing customized resources to member programs, National CASA helps local CASA programs recruit volunteers, attract donors and strengthen their image in the community.

Seasonal Marketing & Awareness Toolkits

Use these seasonal tools from National CASA to raise awareness and bolster your fundraising efforts around calendar-driven opportunities.

Ready, Set, Raise! Toolkit

CASA Toolkit Cover Building on the rich array of resources provided in the I am for the child toolkit, Ready, Set, Raise! offers new tips, tools and templates created by communications and fundraising professionals for use by CASA and guardian ad litem programs.

Thank you to the American Legion Child Welfare Foundation, which provided a grant to fund development of Ready, Set, Raise!

View and download the Ready, Set, Raise! toolkit now. (National CASA member login required to access.) 

Building a Brand - Customizable Logos and Graphic Standards

Media Relations Tools

Marketing Materials

  • Print Ads: Order customized ads for magazines, newspapers, billboards and bus/transit.
  • Custom Campaign Tools: Bookmarks, posters, brochures, folders and more!

Photos and Videos

  • Photo Gallery: Select from an assortment of National CASA images that are available for use in your publications.
  • Promotional Videos and Radio PSAs: View a public service announcement and I am for the child campaign video, download radio public service announcements.  

Online Communications and Social Media


Programs looking for CASA-branded apparel and other items can purchase them through ShopCASA.

Indicates login is required to access these materials.

The US Department of Justice has supported CASA advocacy since 1985 through its Office of Juvenile Justice and Delinquency Prevention.
This Web site is funded in part through a grant from the Office of Juvenile Justice and Deliquency Prevention, Office of Justice Programs, US Department of Justice. Neither the US Department of Justice nor any of its components operate, control, are responsible for, or necessarily endorse, this Web site (including, without limitation, its content, technical infrastructure, and policies, and any services or tools provided).